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Entrepreneurial Academy

The initial step of a successful entrepreneur

For all enterprising individuals

Your start to launch a successful business

Let's get to know each other!

What is the Entrepreneurial Academy?

SCU launched the Entrepreneurship Academy with the aim of promoting entrepreneurship and self-employment. Given that the previous few generations of participants produced dozens of great people with a sense of business, we indirectly contributed to the creation of new jobs, increasing the quality of life of local communities and strengthening the startup culture.

After school, young people usually find themselves at a crossroads - which direction to go?

One path leads to employment in a good company. This option carries greater security and suits risk-averse individuals.

However, there is also a totally different type of person: daring, adventurous, with an entrepreneurial spirit, who values freedom and whose mind is preoccupied with business ideas.

If you recognize yourself in the description above

There is another way for you: starting your own business venture. Even if you first walked the first path and, in the meantime, realized that it is not for you, it is never too late to switch to the second one.

There are a lot of doubts at the start

With no resources, no experience, and no support from others, the danger of failure is too great. But developing one's own business brings the highest assessment of one's abilities. The Entrepreneurial Academy can help you achieve top results in business.

With the support of the municipality of Travnik

SCU invites people who have inclinations for business growth and development, people who plan to start their own business and want to learn modern techniques of successful business management, and people who want to expand their knowledge of modern techniques of successful business management.

Attendees from different age groups

That it is never too early or too late to venture into entrepreneurship is evidenced by our previous participants of the Entrepreneurship Academy, whose age range is from 18 to 50+.

A work approach adapted to you

Each participant of the Entrepreneurship Academy is special to us because of their different ideas, personalities, goals, and businesses. We will tailor the program according to your needs, wishes, and aspirations. 

Experts with qualifications and opportunities for collaboration

Behind the Entrepreneurial Academy are entrepreneurs ready to share their experiences with you and your colleagues. From socializing in the classes, fruitful collaborations between the participants can be born.

A tried-and-true strategy for success

Our greatest pride is that, with the help of the Entrepreneurial Academy, many of you have already managed to develop serious business stories. Become one of them yourself.

Darijo Jerković, Ph.D.

Entrepreneurial Academy lecturer

Alma Bašić

Entrepreneurial Academy lecturer

Rialda Jašarević

Entrepreneurial Academy lecturer

Your guide through the Entrepreneurial Academy

Meet the lecturers

Read the biography

Impressions of the participants

Entrepreneurial Academy

I have previous experience with lectures at the Entrepreneurship Academy. The lectures are very efficiently arranged, so you can easily follow the material and learn a lot about entrepreneurship.
Safet Hurić
During each lecture, the lecturers try to convey all the information to the participants as simply as possible. They encourage us to dialogue and to open communication.
Amina Kasapović
I would be happy to apply for a lifelong academy of this type. I didn't start from the very beginning, but I learned so many theoretical and practical things in such a short time that it's incredible. I would like to praise not only the expertise of our lecturers but also their ability to connect with the participants and the way they simplify some things that would otherwise be dry and difficult to understand. I would highly recommend this program to everyone and would attend it again if I had the chance. I am very grateful to the organizers for giving us this opportunity. People who start things like this are real game changers in society, and for that, kudos to you!
Alma Krantić
Thank you for the opportunity to learn and use something really instructive and smart, and, first of all, applicable and from reliable sources. I really liked the lecturers because they were reliable, full of energy, positive, detailed, always trying to help and available. They give comprehensible examples and certainly "the wind at your back" because they do not stress or say that it "can't" for one reason or another (which we are used to today-from the counter onwards), but "ok", it should be this way and this way to do and try, or they point out problems to us-but they say that we will always have something and that it is OK, so in life, that this is how we grow, think, create visions and that there are no unsolvable things.
Irmana Vareniković
The lectures are very useful. I learned a lot about entrepreneurship that I didn't know, broadened my knowledge, opened my horizons, so I can say that I am satisfied with the lecturers and the way they imparted knowledge to us. Thanks a lot!
Lejla Iskrić-Basara
I am pleased to be a participant in the Entrepreneurial Academy. No matter how much we master a certain topic, we will never know everything, and there is always room to learn something new. That's how I gained new insights from the previous lectures at the academy. The lectures are of high quality, with a lot of useful information. The lecturers are professional, friendly, and accommodating, and know how to convey knowledge in a nice and clear way. They are always ready to listen to each of the participants, answer questions, and give advice if we have any dilemmas. If I were to rate each segment of the academy (the concept itself, quality of lectures, lecturers, etc.) I would give it a score of 10.
Mila Dželetović

Do you have an affinity for business growth and development? Are you planning to start your own business?
Do you want to master the modern techniques of successful company management?

Apply to the
Entrepreneurial Academy

Apply to Entrepreneurship Academy

What will you learn?

Program Poduzetničke Akademije

Entrepreneurship Academy Duration: 10 modules-twice for two school hours (1x45 min, break 15 min, 1x45 min), weekly in the evening classes per online module.
The number of lessons: 98
Level: Basic/Intermediate

This training covers a wide field of entrepreneurship in order to provide each participant with an insight into the possibilities, activities, tools, platforms, and strategies of how to start and run a business—from market positioning to relations with potential partners and employees to marketing.
With occasional tests, we will check how well you have mastered the material covered.

Module 1

The Mindset of an Entrepreneur

  • Entrepreneurship and entrepreneur
  • Entrepreneurial traits
  • Entrepreneurial skills + self-assessment of entrepreneurial skills
  • Trends and influence of new businesses created
  • Entrepreneurial business challenges and success factors
  • Entrepreneurial behavior (4 levels)
  • Successful entrepreneur characteristics
  • Examples of good practice
  • Testing (personality tests, types of entrepreneurs)

Module 2

The Secret to Business Success

  • Accepting the reality of life
  • Work grows out of love—don't expect a reward for every success
  • Why engage in entrepreneurship?
  • Obstacles and fears on the way—how to overcome them?
  • The role of lifelong learning
  • A good idea is always at the right time
  • Teamwork and building trust
  • Intellectual capital as a resource

Module 3

Mindset shifts

  • Factors that drive an entrepreneur
  • Find your why - search for personal meaning and apply the discovery to your community, business environment, and ideas for entrepreneurship
  • Information as a resource
  • Synergy for us - our family- our community - our city - our region - our country
  • Managing your own time and finances

Module 4

Changes in the way of thinking and acting

  • Developing a value system
  • Beginner - leader - practitioner - creative visionary
  • Economic mentality
  • Experience the economy/experience the economy 4 stages of economic development with an example
  • Analysis of entrepreneurial tendencies GET (General Enterprise Tendency)
  • Mission, vision, and goals
  • Description of a product or service
  • New product development
  • Analysis of the market, industry, target market, customer, and competition

Module 5

Design thinking - from idea to business

  • Idea generation techniques
  • The technique of analyzing the feasibility of an idea
  • The analysis technique of the economic branch and competition
  • Possible alternatives to creating a business
  • The technique of defining a business model
  • Sources of entrepreneurial ideas and business opportunities (recognition and use)
  • Design thinking is the process of identifying problems and defining the product/service that is put on the market.
  • Identifying prospective customers
  • Market niche, business idea verification
  • Analysis of business ventures using the Case Study method
  • Testing (self-assessment, three-minute test)

Module 6

Marketing's Influence

  • Small business marketing
  • Introduction to Marketing
  • Analysis of market opportunities and positioning
  • Products
  • Distribution channels
  • Pricing decisions
  • Integrated marketing communication and promotional mix
  • Quality and client satisfaction
  • Choosing a marketing strategy
  • Digital marketing (social networks, Google Ads, SEO)
  • Evaluation of the marketing plan

Module 7

Branding as an attraction, recruitment, and retention strategy

  • Brand definitions
  • Social context and the role of brands
  • Basic elements of the brand structure
  • Analytics, methodology, and the branding process
  • Brand management
  • Branding strategies
  • Brand portfolio management and brand extensions
  • Choosing the type of branding depends on the business
  • Creation of an action plan for personal branding and company branding.

Module 8

Response to recession and crisis-managers and leaders

  • Introduction to management
  • The concept of management
  • The role of the manager
  • The difference between a manager and a leader
  • Managerial skills
  • Business risk assessment through the SWOT matrix through the Business Canvas Model
  • Basic managerial functions
  • Basic business functions
  • Company structure
  • The management team
  • Human resources
  • Legal form

Module 9

Soft skills – business communication and sales skills

  • The specifics of business communication compared to everyday
  • Types, models, and forms of business communication
  • The principles of successful communication
  • Communication trends in the world of business and marketing
  • The importance of communication in the sales process
  • How do you attract, communicate with, and keep a customer?
  • Communication in sales teams
  • The importance of image in building a reputation
  • Business etiquette and the culture of communication
  • The importance of negotiation in business
  • The process and types of negotiation
  • Negotiation skills
  • Tips for successful negotiation

Module 10

Financial and investment planning, as well as pitching and presenting ideas

  • Analysis of financial feasibility
  • Expenses
  • Variable costs
  • Fixed costs
  • Breakeven threshold
  • Initial investments
  • Financial report
  • Balance sheet
  • Income statement
  • Cash flows
  • Elevator Pitch: Theoretical and practical exercises (4 hours)

Apply to the
Entrepreneurial Academy

If you want to start your own business, the Entrepreneurial Academy is the ideal choice for you!

Apply to Entrepreneurship Academy
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en_US bs_BA

Ph.D. Sc., Darijo Jerkovic
Doctor of Economic Sciences: management, marketing, and trade. He currently works at the Faculty of Business Economics and the Faculty of Information Technology at the University "Vitez" as an associate professor and lecturer in the group of subjects in the field of "Marketing and Trade". He is a member of the Management Board of Economic d.o.o. Vitez is responsible for the sector of economic and commercial issues, in addition, holds the functions of head of the wholesale department, controller, and coordinator of the franchise network. He participated in a large number of seminars, professional and scientific conferences, and professional and scientific research projects. He is the author of the books Digital Marketing (2022) and Introduction to Market Research (2019), as well as over 30 scientific papers and articles. In addition to the above, he is the president of the Board of Directors of the Chamber of Commerce of the Federation of Bosnia and Herzegovina, the secretary of the European Home in Bosnia and Herzegovina Vitez association, a member of the GS1 Sarajevo association, etc.

B. Sc. Econ. Rialda Jašarević
Trainer with many years of experience in the field of education on business topics: business planning, development of marketing/business plans, project management, management of sales skills, and other related fields. She has a special passion for working with young people who have a tendency to develop their own ideas into businesses, as well as working with small and medium-sized enterprises. She has launched dozens of startups and secured hundreds of thousands of dollars in grant funds for her clients.

B.Sc. econ. Alma Bašić
Consultant in the field of business development with many years of experience in working on projects for improving the businesses of small and medium-sized enterprises and starting START-UP companies in the territory of Bosnia and Herzegovina. She gained international experience through additional education in the field of business development in cooperation with La Trobe University in Australia and the Development Center in Munich, Germany. He has special skills in the application of the CANVAS methodology, strategic planning, and creative skills, but he is particularly fulfilled by motivating young people to start their own businesses and venture into entrepreneurial waters.

 

 
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